Marketing Executive — Consumer Brands

About the Role

Drive brand equity and demand for JKH's Keells Food Products portfolio including Krest, Bairaha, and Elephant House brands. You will manage ATL/BTL campaigns, NPD launches, and digital activations across all channels.

Responsibilities

• Develop and execute 360° marketing campaigns for 3 FMCG brands
• Manage agency relationships (creative, media, digital, PR)
• Analyse brand health tracker data and sales performance monthly
• Co-ordinate new product development launches with the category team

Requirements

• 3+ years of brand management or marketing experience, FMCG preferred
• Degree in Marketing, Business, or a related field
• Experience managing external agencies and production budgets
• Creative eye and strong copywriting skills in English

Benefits

• Staff concession rates across JKH businesses
• Annual marketing conference attendance
• Private health insurance
• Annual performance bonus

Skills Required